BlackBerry – It seems the end is near

BlackBerry was definitely a great company once, with some nice innovations, but their time of glory has seemingly ended a long time ago. Owning a BlackBerry smartphone used to be something fantastic, but right now Samsung Galaxy S4 or Sony Xperia Z owners will laugh at you. Fewer and fewer people use BlackBerry these days, and for a good reason – their devices are outdated.

But why is BlackBerry failing on the market so badly?

There are actually many things that lead to BlackBerry’s death spiral. The main reason why their devices are no longer desirable is that they are a design failure.

People who follow BlackBerry’s releases probably see a recurring pattern. While other manufacturers make sure to take away any unneeded features on a phone, like a couple of buttons, BlackBerry always seems to add way too many features that make the interface ‘crowded’, so to say, and they always try to outwit everyone else by flooding the market with more and more useless gadgets.

Another one of their failures is that they never manage to stay even one step ahead from the other companies in terms of developing new technologies. Every time somebody releases something new, BlackBerry adds the same feature as well, which seems like a late ‘me too!’ response. Has anyone heard of them actually coming up with something innovative by themselves? Not at all.

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The last great failure is the actual physical design of BlackBerry’s smartphones. Sure, the QWERTY keyboard was something comfortable back in the day, but right now it is just as outdated as BlackBerry itself. Compared to Samsung’s thin and minimalistic smartphones, BlackBerry’s devices are uncomfortable and ugly, while Samsung’s devices are works of art and are steps towards the future.

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It is obvious that BlackBerry’s end is near – they have failed to introduce any type of innovation for ages now and keep making huge mistakes on the market. A lot of people are surprised that they have even managed to survive so far.